Privacy Policy

Effective Date: October 1, 2025

Lucerna Via Consulting, LLC (“Lucerna Via,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, www.lucernavia.com (the “Site”), or otherwise interact with us.

Information We Collect

When you use our Site, we may collect:

  • Contact Information: such as your name, company, email address, and any details you provide through our contact form.

  • Communications: any information you provide when you email us or schedule a consultation.

  • Website Usage Data: general, non-identifiable information automatically collected (such as IP address, browser type, and pages visited).

How We Use Information

We use the information we collect to:

  • Respond to your inquiries and provide consulting services.

  • Schedule and conduct consultations.

  • Improve our website, communications, and services.

  • Comply with legal and regulatory requirements.

We do not sell or rent your personal information to third parties.

Sharing of Information

We may share information only as necessary to:

  • Work with trusted service providers (e.g., website hosting, email delivery) who are bound by confidentiality obligations.

  • Comply with applicable laws, regulations, or legal processes.

  • Protect the rights, property, or safety of Lucerna Via Consulting, our clients, or others.

Data Security

We take reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security. We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored personal information.

Cookies

A cookie is a small text file that is placed on your disk by a web page server and that helps the Site to recall your specific information on subsequent visits. The use of cookies simplifies the process of delivering relevant content, eases Site navigation, and provides other similar benefits to users of the Site. When you return to the Site, the information you previously provided can be retrieved, so you can easily use the Site’s features.  In some countries, we are not permitted to send cookies to the browser of a user without the prior consent of the affected user. In this case, we will seek such consent. The remainder of this section assumes that either the use of cookies is not restricted by applicable law, or if it is restricted, the individual has explicitly consented to the use of cookies.  Upon your acceptance of a cookie from our website, we may collect information about your visits to the Site without you actively re-submitting acceptance of cookies.

Your Rights

  • You may contact us at any time to update, correct, or request deletion of your personal information using the information provided in the “Contact Us” section below.

  • If you no longer wish to receive communications from us, you may request to unsubscribe.

  • If you reside in California, you may see our California Consumer Privacy Act Notice, below here.

European Union Resident Rights

If you are accessing the Site from the European Union, you have the following data protection rights:

  • You may access, correct, update or request deletion of your personal information at any time by contacting us using the contact details provided under the “Contact Information” section below.

  • You may object to Lucerna Via processing your personal information, ask us to restrict processing of your personal information or request portability of your personal information. You can exercise these rights by contacting using the contact details below.

  • If we have previously collected and processed your personal information with your consent, you can withdraw this consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your personal information conducted in reliance on lawful processing grounds other than consent.

  • You have the right to complain to a data protection authority about our collection and use of your personal information. For more information, contact your local data protection authority.

We will respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable laws. We reserve the right to keep any information in our archives that we deem necessary to comply with our legal obligations.

Children’s Privacy

Our Site and services are intended for business professionals. We do not knowingly collect personal information from children under 13. If you are under 13 years old, you may not attempt to provide your information through the Site. If we determine that contact information has been submitted by a person under age 13, such information will be removed. By submitting your contact information through the Site, you represent you are age 13 or over.

Changes to This Policy

We may update this Privacy Policy from time to time. The date last updated at the top will reflect the latest revision. All such updates shall be effective immediately unless otherwise stated. We encourage you to periodically review this Privacy Policy to stay informed about how we are helping to protect the personal information we collect. Your continued use of the Site constitutes your agreement to this Privacy Policy, as amended from time to time.

Coordination with Terms of Use

This Privacy Policy is intended solely to clarify our practices with respect to personal information and shall not in any way modify or limit the legal effect of the Terms of Use of the Site. In the event of any conflict between this Privacy Policy and the Terms of Use, the Terms of Use shall control. In particular, will not be liable for any damages or injury (including, without limitation, incidental and consequential damages, personal injury/wrongful death, lost profits, or damages resulting from lost data or business interruption) that result from your use of the Site or your submission of personal information through the Site, even if there is negligence on the part of Lucerna Via or our employees. In addition, you agree to defend, indemnify, and hold Lucerna Via, its officers, directors, employees, agents, licensors, and suppliers, harmless from and against any claims, actions or demands, liabilities and settlements including without limitation, reasonable attorneys’ fees, resulting from, or alleged to result from, your submission of personal information to the Site or your unlawful collection of personal information of others through use of the Site.

Contact Us

If you have questions about this Privacy Policy or our practices, please contact us at:

Lucerna Via Consulting, LLC
7550 Creedmoor Rd Ste 104 #1051
Raleigh, NC 27613

United States of America

or by using the Contact form on lucernavia.com.

California

California Consumer Privacy Act Notice

Last Updated: October 1, 2025

Pursuant to the California Consumer Privacy Act of 2018 (“CCPA”), we collect the following categories of Personal Information:

  • Identifiers, such as name and government-issued identifier (e.g., Social Security number)

  • Personal information, as defined in the California safeguards law, such as contact and financial information

  • Internet or network activity information, such as browsing history and interactions with our websites

  • Geolocation data, such as device location

Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

We collect this Personal Information directly from California residents themselves, as well as from public databases, professional organizations, social media platforms, people with whom you are connected on social media platforms, and other third parties.

We may use this Personal Information to operate, manage, and maintain our business, to provide our products and services, and to otherwise accomplish our legitimate business purposes and objectives. Our business purposes and objectives include, for example, developing, improving, repairing, and maintaining our products and services; personalizing, advertising, and marketing our products and services; conducting research, analytics, and data analysis; maintaining our facilities and infrastructure; undertaking quality and safety assurance measures; conducting risk and security controls and monitoring; detecting and preventing fraud; performing identity verification; performing accounting, audit, and other internal functions, such as internal investigations; complying with law, legal process, and internal policies; maintaining records; and exercising and defending legal claims.

 

We may disclose the following Personal Information to third parties, such as our service providers, for our operational business purposes:

  • Identifiers, such as name and government-issued identifier (e.g., Social Security number)

  • Personal information, as defined in the California safeguards law, such as contact and financial information   

  • Internet or network activity information, such as browsing history and interactions with our websites

  • Geolocation data, such as device location

  • Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

  • We have not “sold” Personal Information for purposes of the CCPA.

For purposes of this CCPA Notice, “sold” or “sale” means the disclosure of Personal Information for monetary or other valuable consideration but does not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other disposition of all or any portion of our business.

 

If you are a California resident, you may request that we:

 

  • Disclose to you the following information covering the 12 months preceding your request:

  • The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information

  • The specific pieces of Personal Information we collected about you

  • The business or commercial purpose for collecting Personal Information about you 

  • The categories of Personal Information about you that we otherwise shared or disclosed and the categories of third parties with whom we shared or to whom we disclosed such Personal Information

  • Delete Personal Information we collected from you

 

To make a request for the disclosures or deletion described above, please contact us at:

Lucerna Via Consulting, LLC
7550 Creedmoor Rd Ste 104 #1051
Raleigh, NC 27613

United States of America

or by using the Contact form on lucernavia.com.

 

In some instances, we may decline to honor your request where an exception applies, such as where the disclosure of Personal Information would adversely affect the rights and freedoms of another California resident.

 

You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.